Phase 0
Research to understand the target market, environment, competition, expected features, target user, trends, opportunities and design language
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/914de117-e14a-4480-a3d2-80df85921ab5_rw_1920.jpg?h=320c6081aac13e19c315145d2e052f27)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/38e9e3af-4462-4b74-adc5-ea7342748513_rw_1920.jpg?h=1c96e60d3ea05f895c36fe5f481c8809)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/ef831efd-1c18-423b-be2f-5a078b335b7d_rw_1920.jpg?h=cb9e68ac3356c85365c0e8a825195617)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/c2958617-9231-4b12-a8b2-365c02aff985_rw_1920.jpg?h=441b23bb6eb68c4a7f7ad7eae13508f9)
UTV Study
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/d91c4cf8-bd1c-4df3-8a85-e0e3146eba88_rw_1920.jpg?h=31d8368ee741a56cabf990773767d152)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/cda03835-82db-4dce-b884-c21d43868fd3_rw_1920.jpg?h=d320bafa923785217b4fff039dd340d6)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/f68f4dda-3e82-439d-ad18-c3aef75c482d_rw_1920.jpg?h=d316ef9838652c76290695d585f5dc23)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/fa996920-89ee-4c70-b632-6d0d68a5b560_rw_1920.jpg?h=4f0732da4e89d29ef31e3b815447b316)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/505e9d9c-1d2b-4f4b-bd7f-42e1f6a68d03_rw_1920.jpg?h=e9da6a39b9371da0092d243822e6249f)
Market Study
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/f52818d7-d841-42f7-a171-4e443483f180_rw_1920.jpg?h=b62fbb93f6fdb4841087e2839c13e7b9)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/8bb19984-5f75-499f-aeb0-6ee0bde325ed_rw_1920.jpg?h=b5d84658569d52a01043f6e7cf4cfe52)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/714f0037-266e-4aa5-92c0-21a0793e8e4d_rw_1920.jpg?h=ddc3019ea6bd1d5beb4b6dbb8b74d1f3)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/d48498fc-ac16-4b6a-a304-ba475d9a93c2_rw_1920.jpg?h=bfdbecc5f7193347b1f10be239b75c3e)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/9687e1e7-4445-458e-95af-a5a0b233211a_rw_1920.jpg?h=3bca3d0c40567115cd3c61fb54a93b96)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/204481f5-8259-45e9-a2a5-928f7a6d0b64_rw_1920.jpg?h=df1927224fae438fc656d74c9a0eafa8)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/997398f2-63a7-4d96-bdcd-4e4804e4f06a_rw_1920.jpg?h=f1172237805f86b484f6c600fa6c1089)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/3314b898-d395-46a1-988c-9dbc87acbc95_rw_1920.jpg?h=c53b62ee9a0355268d334dd15b6249c4)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/80dab5da-9ff0-4ec4-9629-9b71f79f2170_rw_1920.jpg?h=c83d0159c0021980c9649a9c151a1940)
Phase 1
Concepts produced in Illustrator which allows our designers to produce a large variety of concepts that are easy easy for our clients to understand and visualize
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/b29e8805-051e-40a1-a065-14e2d6d205ed_rw_1920.jpg?h=7a303e2b7e831dc25a903d7e8b5b8036)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/641c0ba3-7044-40b6-a0e7-bc9c24d06df9_rw_1920.jpg?h=5262a065c19e2ccc9ffd5d9773c32af8)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/5d16ddc3-7a4b-485e-a5ff-df7899a2feb5_rw_1920.jpg?h=b23f55fbb15e3a356704127eb05c8beb)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/f353bff1-cdb6-4160-afb3-e078cdf67046_rw_1920.jpg?h=8cea5ffdffccf1afeee417f754003252)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/c62b06aa-5776-4b24-a933-cf6f17727177_rw_1920.jpg?h=ce1437be518319e1e7d0e73cf972a85c)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/6cae2e17-7c42-4594-880f-7e428f1a3168_rw_1920.jpg?h=c5973c150962ac4220f495850490fad1)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/67bc20dc-c6bd-4049-8595-cfdfb64f3a07_rw_1920.jpg?h=c225208710752fc85890e939781fdb38)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/8951f790-79df-4fb7-863b-260530f3091f_rw_1920.jpg?h=b1ad8869fe5649e1e4e42561b1b61780)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/4f7d2706-2355-4e8e-aa9f-12b7d481f6ee_rw_1920.jpg?h=f1144518095ad185d58b13c6f22dfc12)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/bb95b3ab-1a49-463d-9139-2e2391d82b19_rw_1920.jpg?h=907affd98d739681d5a0f98e81fc0220)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/c943f741-7152-4f89-8102-f07fb7a9a2eb_rw_1920.jpg?h=54838d32f40dfc871373287433106adc)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/49eaface-66dd-4969-99ff-3d59942a7a94_rw_1920.jpg?h=bbb5c281d8725927fd0f2c18bf12c7bf)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/2cd4cb8e-9d61-46bb-a8e1-b5aaa5fcb9fc_rw_1920.jpg?h=f9ab482c46f4aa317c3ec18add595b61)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/b4e98cad-04d0-4186-a224-1940e44ab384_rw_1920.jpg?h=d6e3fd0a6f8f59f1ce6349e48c9460f3)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/abec702f-81cd-4011-8f42-2ba3d360aa79_rw_1920.jpg?h=b52a8405f900d8fb04c49e3b91be8e18)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/f2907cb9-2b8f-4c85-ac9c-024578dc15c5_rw_1920.jpg?h=ac386c8fb1676d916b84f2aedbde32ab)
Design direction chosen from phase 1
Phase 2
Focus on clamp mechanism by combining efforts from the design and engineering team to create structurally sound design and a great user experience
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/4d27a995-d96d-42b5-896a-e1dffe6290f1_rw_3840.jpg?h=bce9e0e69adc08734465b3c8462b66e8)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/de893a9d-e52f-48e5-a08d-ad5fbc2b56ff_rw_3840.jpg?h=7e6b773cc4af57f4a19a797b681d8da5)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/d11b0af0-9a7b-4a5f-a02c-1eb77f2d23f9_rw_3840.jpg?h=400473c64bf6e69fb9672cc1df9f252a)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/1da70e0a-690a-4107-963b-4c743d6707b2_rw_3840.jpg?h=db861b396bc562330e4283fa59d9e1c3)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/1c45c82c-62dd-450d-ad92-da37323f6fb6_rw_3840.jpg?h=b64e485c0fdf477ee3d9ad83edf44b0a)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/b6806c68-cd55-4ee3-b087-b345f3cb7929_rw_3840.jpg?h=4d964c5b257ae8e9e9de7c7dd126e103)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/bc93f00a-f31d-482c-a20e-05235cf08a94_rw_3840.jpg?h=60c3b33678d9a5f43537beae6e521259)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/1640c1cf-30f7-4ba5-8de8-6cb954a4ca51_rw_3840.jpg?h=ac5fe1921f2ebf6ebffd3ebfb2e1b53b)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/086f1fbe-d07f-4755-9d95-ff9e16975127_rw_1920.jpg?h=7bd0a85244632d59bd6240716bf63d08)
Phase 3
Combining design direction and clamp mechanism with engineering package. Here the team began focusing on the details, UI, I/O, and surface details
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/39c5de88-fdd3-4b57-8814-416d44fd46d5_rw_1920.jpg?h=fc08cf2f8b0d3c16ad276d2d13040243)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/dfd2ff4c-00ea-4a68-b320-4f5547b818bb_rw_1920.jpg?h=14bda5a502831d5eb95c99210cd29947)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/f2371c22-4f7b-4ec8-9966-19678edf062c_rw_1920.jpg?h=40de065827075070c5d0006e0ee558f9)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/4d2804db-4e3e-41fc-8766-634b64a8aae0_rw_1920.jpg?h=b844807568d2ee767ac28f9afe7e8126)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/77f2fbab-c911-424f-9bd0-a2a4934d763f_rw_1920.jpg?h=aa44a643abc4a8856875676a4768dcb2)
Phase 4
Remote design, UI, construction and assembly details along with design refinement
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/dc0554cb-4634-4feb-a393-88b2ab12fa56_rw_1920.jpg?h=df9917f2249017b22ddf1c80cac63823)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/c806035b-0377-4968-9b42-eb4820951a3a_rw_1920.jpg?h=ef88b0a2e85297f222b78fcdd3d10e2c)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/feb8b8f9-9068-47d9-b8e7-8106c8ff6f9a_rw_1920.jpg?h=0b68fd695390fc44e74fefcebf345a9b)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/00b9a823-e4d7-4db9-8697-eacb75f9b127_rw_1920.jpg?h=ae76ae97f5b66ef51c93206ef6784ad0)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/2e5ccc55-a247-49f3-a8cf-16a4b9c136d4_rw_1920.jpg?h=b38a61aad9af3ae52174ca368e78f8e0)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/803b50ef-00f4-47c3-b281-a5080fd4fee6_rw_1920.jpg?h=3a575afd6e1800deb7356653cf1f40b2)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/1df5853d-8a03-415d-a865-14d318d640a3_rw_1920.jpg?h=b6df70c7a8f6a4d64cc974c146bd2aec)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/c2fc9c1a-1872-4bfa-a2b9-493cf7b825df_rw_1920.jpg?h=21f443dfa40fb24aa6e0dd0a3135b770)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/8f0e6b86-9371-47b9-8edb-3941f1c507c0_rw_1920.jpg?h=003e3546065e3c6461d02055c6c4e6fe)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/99af600e-1af3-4435-8e95-29ecd9b46bb0_rw_1920.jpg?h=41888017a4e0e816da8e10ef09f4ada0)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/fd2246a8-7d9e-4fdd-8b2f-239209e2399b_rw_1920.jpg?h=2f789f8f603aa57ebe19e7ef6901f21c)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/d9fc9881-9f11-4a91-8570-6a0a229b8498_rw_3840.jpg?h=7e5f0d92deee99ceb5404eff32d8dd6b)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/fc74e0ae-38f0-4ac2-8678-46b173b55512_rw_1920.jpg?h=de1091ef7632f47d0ea217188e2e417f)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/36a60f82-8c4e-4ed7-a67e-dcea3315cd6f_rw_3840.jpg?h=73c2c008bd5a0fe7679c59b638e980ac)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/ecac32cd-7dc9-41be-9bb6-e1609464ab99_rw_3840.jpg?h=fa44f26fe757c3dd780c092c030184c0)
![](https://cdn.myportfolio.com/25ebebc4-b47c-495b-b61c-381513174741/f64fc58d-aaca-4b89-a778-bb51f757e2e1_rw_3840.jpg?h=12af7ba26af5f518ac40db8030fb9560)